Privacy Policy

This policy explains how EstateLeadAI Ltd ("EstateLeadAI", "we", "us"), handles personal data. ICO registration number: [INSERT once registered].

1. When we are the controller

We are the data controller for personal data about visitors to this website, people who send us a message through our contact form, and people who book a demo.

2. What we collect

• Contact form: name, agency name, email, phone (optional), number of branches and your message.
• Demo bookings: the details you give our booking provider, such as name, email and preferred time.
• Website: essential cookies needed for the site to work. Analytics only if you consent.

3. Why we use it and our lawful basis

• To reply to your enquiry and run demos: our legitimate interests, or steps before entering into a contract.
• To provide and bill our service to client agencies: performance of a contract.
• To meet legal and accounting obligations: legal obligation.
• Optional analytics: your consent, which you can withdraw at any time.

4. When we are a processor

When someone calls or contacts an estate agency that uses EstateLeadAI, that agency is the data controller and we act as its data processor, under a written data processing agreement. See our Data Protection page for details. Callers should contact the agency first to exercise their rights.

5. Sharing

We share data only with service providers who help us run the business (such as hosting, email, booking and telephony providers), under contract, or where the law requires it. We do not sell personal data.

6. International transfers

Where a provider processes data outside the UK, we rely on adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or Addendum.

7. How long we keep it

Enquiries that do not lead to a contract are kept for up to 24 months. Client and billing records are kept for 6 years after the contract ends to meet legal obligations.

8. Your rights

Under UK GDPR you have the right to access, correct, erase, restrict or object to the use of your data, to data portability, and to withdraw consent. To exercise these rights, email [INSERT]. You can also complain to the Information Commissioner's Office (ico.org.uk).

9. Contact

Email [INSERT] or write to us at Tower House, 65–71 Lewisham High Street, London, SE13 5JX, United Kingdom.