Data Protection

1. Controller and processor

Each estate agency using EstateLeadAI is the data controller for the personal data of people who call or contact it. EstateLeadAI Ltd acts as the agency's data processor and only processes that data on the agency's documented instructions.

2. Data processing agreement

We sign a written data processing agreement with every client, meeting the requirements of Article 28 UK GDPR.

3. AI disclosure and call recording

At the start of every call, EstateLeadAI introduces itself as an AI assistant for the agency. Callers are told when a call is recorded.

4. What we process

Caller name and contact details, the property they are interested in, budget, timeline, viewing preferences, call recordings, transcripts and summaries, and the content of written enquiries.

5. Retention

Call recordings and transcripts are kept for the period agreed with each agency in the data processing agreement, and are deleted or returned when the service ends, unless the law requires us to keep them.

6. Security

We use encryption in transit, access controls limited to staff who need it, and reputable hosting providers. We will notify the agency without undue delay if we become aware of a personal data breach.

7. Sub-processors

We use sub-processors for telephony, AI speech and language processing, email and hosting. A current list is available on request. Where data leaves the UK, appropriate safeguards are in place.

Called an estate agent and spoke to EstateLeadAI?

If you called an estate agency and your call was answered by EstateLeadAI, the agency uses our service to answer calls and pass your details to its team. Your information is used to respond to your enquiry, for example to arrange a viewing. The agency is responsible for your data. To access, correct or delete it, or to object, please contact the agency directly. You can also email us at [INSERT] and we will pass your request to the agency.